Marketing Essay Example | Topics and Well Written Essays - 750 words - 44

Marketing - Essay typefaceLastly, services are intangible, meaning they cannot be touched or physically felt. This subjoins the hesitation in a consumers mind regarding the credibility, making the purchase decision harder. Thus, it is important that the services and its USP are marketed properly to increase awareness and allowing consumers to piddle a conscious choice according to the marketed characteristics.2. Apple Inc. is a US establish company that manufactures, markets and sell electronics, cellphones, tablets, softwares and personal computer s to the masses at a premium price. The apple phenomenon is not a new one for this day and age where the initiative interpreted by Steve jobs took the world by storm. New innovative softwares, technologically advanced systems and superior user make out were some of the key differentiating factors that allowed Apple to attain the current position in the market.The targeting strategy adopted by Apple is differentiated targeted. This is b ecause the company believes in selling high end point of intersections that offer superior client value at a premium price. The focus of the company as per Tim Cook, CEO of Apple, is to create a halo effect that leaves people craving the product once one is hooked on to it (Pride, pg 43). The availability is relatively concentrated due to the companys aim to keep up the premium product image. Apple differentiates its products on the basis of the features offered, the brand association and the superior experience that it promises. Apple loyalists experience this ideal embedded in their minds and thus they do not consider switching. It also reflects the founder, SteveJobss aim to make the product so superior in quality and experience that the market comes to them and they dont have to market themselves. This is the reason why the minimalistic advertising still allows apple to gain and